CreatorStack
1 day ago

10 tips for aspiring YouTubers

In the summer of 2017, I decided to start a YouTube channel. Fast forward to today and I have 2.13 million subscribers and 9 different revenue streams that have come as a result of the channel. Here are my top 10 tips for aspiring YouTubers

CreatorStack
3 days ago

China’s ‘Lipstick Brother’ Livestream Has Record $2 Billion Day

China’s Li Jiaqi, a top livestream salesman widely known as the “lipstick brother,” sold $1.9 billion in goods on the first day of Alibaba Group Holding Ltd.’s annual shopping festival, as the country’s consumers splash out despite an economic slowdown. Li, who earned his...

CreatorStack
3 days ago

Superplastic raises $20M to expand its cartoon influencer universe

A company from the creator of Ello and Kidrobot is announcing a new $20 million funding round to build out an imagined virtual world populated with deranged-yet-cute cartoon influencers. Superplastic‘s investors include Google Ventures, Index Ventures, Founders Fund, Craft...

CreatorStack
4 days ago

How much money a YouTuber with 1.7 million subscribers has made this year from crypto and personal-finance videos

In Andrei Jikh's first year on YouTube, his channel earned more than $100,000 in ad revenue. Now, less than three years later, he's earned more than that in just one month. Jikh, who has 1.7 million subscribers, is a full-time YouTube creator focusing on personal finance. He...

CreatorStack
4 days ago

Instagram will let users co-author posts and share likes

Instagram is kicking off a week of product reveals with the announcement of “Collabs,” a new feature that lets two users jointly share ownership of a single feed post or Reel. Tomorrow, it’s following this up by testing a new way to add a nonprofit fundraiser to a post, and...

CreatorStack
5 days ago

Addison Rae Reveals She Has Been Permanently Banned From TikTok

Addison Rae just revealed she's been permanently banned from TikTok, the app that catapulted her to fame. Addison took to Twitter last night to inform fans of the ban, sharing a screenshot from TikTok with a message that says "Your account was permanently banned due to...

CreatorStack
9 days ago

One-time TikTok rival Byte relaunches as Clash, an app for video creators and their top fans

Clash was founded by Brendon McNerney, a former Vine star who at one point grew his own social following on the now-shuttered app to over 700,000 followers. As someone who worked directly in the creator space, McNerney believes he could offer a unique perspective on creator...

CreatorStack
10 days ago

TikTok removed 81 million videos for violations in Q2, representing 1% of uploads

TikTok released a transparency update about content that was removed from the platform between April 1 and June 30, 2021. The platform says it removed 81,518,334 videos for violating its community guidelines or terms of service during that time period, which represents less...

CreatorStack
11 days ago

Coinbase Follows FTX.US Into NFT Trading

Coinbase is joining the non-fungible token (NFT) arms race. The U.S. crypto exchange is launching “Coinbase NFT,” a marketplace that will allow its users to buy and sell Ethereum-based digital collectibles, the company announced Tuesday. Coinbase’s NFT platform is expected to...

CreatorStack
12 days ago

Twitch Streamer Earnings Increase for Top Gamers, Data From Hack Shows

The top 1% of Twitch streamers made over half of all money paid out in 2021, according to a Wall Street Journal analysis of data made public in a high-profile leak. The WSJ analyzed nearly 4.9 million accounts of revenue data made available by a user of the online chat forum...

CreatorStack
13 days ago

THE RISE OF THE ROBO-VOICES

New technology lets filmmakers create foreign-language versions of their movies using samples of the original actors’ voices. No more awkward voiceovers. The next time you see a movie or TV show that was dubbed from a foreign language, the voices you hear may not belong to...

CreatorStack
16 days ago

Taking Stock With Teens (Survey)

21 Years Of Researching U.S. Teens GenZ Insights

CreatorStack
16 days ago

Creator platforms that are great for distribution are almost never great for monetization

Creator platforms that are great for distribution are almost never great for monetization. Leaked creator earnings on Twitch (which sucks, btw) confirm this But really it’s the same story on YouTube, Instagram, and all others. For comparison, at @teachable we’re a fraction of...

CreatorStack
17 days ago

Snapchat Adding New Creator Monetization Programs, Including Spotlight Challenges

Snap is rolling out new ways for Snapchat creators to make money on the app — part of the company’s efforts to keep the most popular content creators on its platform in the face of ongoing competition from the likes of TikTok, Instagram and YouTube. The new programs include...

CreatorStack
18 days ago

Snapchat rolls out new tool aimed at helping young users run for office

Snapchat is rolling out a new “Run for Office” in-app tool to encourage young adults to run for local office. The company says the new Run for Office tool is designed to help younger users engage with democracy in an easy way. The goal of the tool is to tackle common barriers...

CreatorStack
19 days ago

TikTok’s turnover grew by 545% in Europe last year — but losses are mounting

TikTok’s turnover in Europe grew 545% to $170.8 million last year as advertisers upped their spending on the platform, according to a filing with the U.K.’s company registry on Monday. Losses at the Chinese-owned firm soared from $118.7 million in 2019 to $644.3 million in...

CreatorStack
23 days ago

TikTok announces NFT collection led by top creators

TikTok is launching a non-fungible token (NFT) collection that will see its top content creators partner with top NFT creators.  The newly announced TikTok Top Moments will feature six "culturally significant TikTok videos" as one-of-one NFTs from creators including Lil Nas X,...

CreatorStack
24 days ago

Patreon Battles for Creators by Investing in Original Content

All big tech companies are, in a sense, aping Patreon Inc., the tech startup that’s spent the past eight years building tools to allow content creators to accept recurring payments from their fans. Patreon is in the midst of a hiring spree, and in April it raised $155 million...

CreatorStack
24 days ago

The Rise of Aesthetics

As it’s used today, the term aesthetics can be defined as the thematic expression of visual and musical tastes as a representation of self. There are hundreds of types, and youth movements have always played around with them. The difference between previous eras and now is...

CreatorStack
24 days ago

CLUBHOUSE NEEDS CREATORS, BUT CREATORS NEED CASH

Dozens of Clubhouse creators had been anticipating their first sponsorship meeting for months. As the inaugural class of Clubhouse’s “Creator First” program, they were supposed to receive Clubhouse’s help landing sponsorships and turning their shows into a “profitable creative...

CreatorStack
26 days ago

On YouTube’s recommendation system

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search.

CreatorStack
27 days ago

Custom ‘Merch’ Maker Spring Eyes $165 Million in Revenue, Future IPO

Spring, formerly known as Teespring, was one of the first companies to offer a way for social media creators to sell custom merchandise like hoodies, phone cases and hats to their fans. Its focus on creator-customized products has been paying off. After 53% growth last year,...

CreatorStack
27 days ago

Why have Colin and Samir taken social media by storm?

De facto news anchors for the exploding creator economy Interviews w/top industry folks, influencers, & celebrities Lucrative, long-term sponsorships What's their secret?! Let’s break down 3 of their recent deals

CreatorStack
29 days ago

The Blurred Lines of Parasocial Relationships

Hila Klein found out she was pregnant during a livestream with over 100K viewers. The live chat exploded: Hila, and her husband, Ethan Klein, have amassed millions of followers on YouTube over the last decade as the duo behind h3h3 Productions and co-hosts of the H3 podcast....

CreatorStack
1 month ago

Challenges Creators face

Being able to make money online is the driving force behind why most people become online creators. Over the last few weeks, my team and I have heard from hundreds about this. From those with 100's to millions of followers, here are a few of the challenges they face ...

CreatorStack
1 month ago

Tiktok owners to launch new music streaming service

ByteDance, who own the popular video app, are set to launch the new service, which currently goes by the name Feilo, later this year. The reported development of Felio comes just one year after ByteDance’s launch of another music streaming platform in India called Resso. It...

CreatorStack
1 month ago

Twitch Reaches Licensing Detente With National Music Publishers Association

Twitch has reached an agreement with the National Music Publishers’ Association (NMPA) to work on partnerships that will benefit musicians on its platform. That said, Billboard notes the deal is not a full-fledged licensing agreement, nor does it change how music can currently...

CreatorStack
1 month ago

BitClout creator launches 'Decentralized Social' blockchain with $200 million in funding from a16z and others

BitClout creator, who goes by the pseudonym Diamondhands, has today revealed his identity with the launch of a blockchain network dubbed "Decentralized Social" (DeSo). He is Nader Al-Naji, as some had suspected when BitClout was launched earlier this year. Al-Naji also founded...

CreatorStack
1 month ago

TikTok parent ByteDance adds time limit for kids under 14 on its video app in China

The Chinese version of the popular short video app TikTok, known as Douyin, will limit users in China who are under 14 years old to 40 minutes a day, parent company ByteDance said in a blog post Saturday. The app’s youth mode keeps it in line with the Chinese government’s new...

CreatorStack
1 month ago

Wall Street Influencers Are Making $500,000, Topping Even Bankers

At first no one could explain why business was picking up at Betterment, a robo adviser aimed at newbie investors. There were about 10,000 signups in one day. Then came the answer: A 25-year-old TikToker from Tennessee was posting videos describing how to retire a millionaire...

CreatorStack
1 month ago

YouTube’s Chief Business Officer Says Revenues Are Larger, Growing Faster Than Netflix

YouTube’s chief business officer Robert Kyncl said the company is larger — and growing faster — than Netflix in terms of revenues at the Royal Television Society Cambridge Convention. The Reporter notes that YouTube clocked $7 billion in ad revenues in the second quarter of...

CreatorStack
1 month ago

Here's why you'll be seeing more memes from this year's Met Gala

The Met Gala red carpet has a new addition this year: A meme correspondent. Saint Hoax, an influencer with more than 2.8 million followers on Instagram, will be live from the event's red carpet making — you guessed it — memes. He will be "Instagram’s first-ever Meme...

CreatorStack
1 month ago

Creator Economy 101

Creator Economy 101 Believe it or not. The current market size of the creator economy is $104 bn (approx) Are you also a creator? (YES/NO) Doesn't matter. Here is the must-read breakdown of the creator economy (CE) for you:

CreatorStack
1 month ago

Twitter users in Turkey can now emoji-react to tweets

Starting today, Twitter is testing Tweet Reactions in Turkey for a limited time. Users in the region will be able to react to tweets using  ,  , and , in addition to . Last year, Twitter added emoji reactions to DMs, but this isn’t the same set of emojis. This announcement...

CreatorStack
2 months ago

How James Clear Turned His Blog into a #1 NYTimes Best-Seller

Author James Clear turned a simple self-help blog into a 1 million subscriber email list and the #1 best-selling book in America. How? Today, we’ll break down how James Clear used simple audience-building techniques to ensure his book, Atomic Habits would top the charts before...

CreatorStack
2 months ago

This 28-year-old was so 'miserable' at Google, she quit to make TikTok videos full-time — now she has 3.8 million followers and says she's happier and making more money

Melissa Ong had worked at Google for only six months as a user experience (UX) developer when she drafted her resignation letter, planning to hand it to her manager after her first-year annual bonus was paid out. Ong tells Insider that life at Google was a whirlwind of...

CreatorStack
2 months ago

Twitch viewership noticeably dropped when streamers took a day off in protest

Streamers took a day off Twitch on September 1st to bring attention to the persistent hate raids that have plagued the platform in the past weeks. While skeptics panned the idea, suggesting that the walkout participants weren’t influential enough to effect significant traffic...

CreatorStack
2 months ago

The new metrics of the creator economy

The new metrics of the creator economy: 1) % creator-led user acquisition 2) Top decile $ earnings per creator - particularly % over $35k/year 4) M12 retention rate of creators versus consumers 5) Growth rate year-over-year

CreatorStack
2 months ago

Twitter launches Super Follows on iOS

Twitter is starting to roll out Super Follows, its new feature that lets users charge for subscriber-only content. Creators can set their tweets to go out to Super Followers only, and the tweets will appear in the timelines of just those subscribers. The feature, announced in...

CreatorStack
2 months ago

Amazon quietly building live audio business

Amazon is investing heavily in a new live audio feature that's similar to other live audio offerings like Clubhouse, Twitter Spaces and Spotify's new live audio platform, sources tell Axios. Why it matters: As with Amazon's efforts in podcasting and music subscriptions, the...

CreatorStack
2 months ago

How companies can use NFTs for marketing and community building

Businesses spent the last decade dialing in their online strategy—relying on digital ads, content creation, and influencers. But old models are facing increasing cost pressures and competition. Brands are struggling to own and retain their audiences. To be...

CreatorStack
2 months ago

How much Facebook pays for 1 million views, according to a viral comedy duo

When John Nonny and Dan Shaba — the creators behind the Pun Guys and John Nonny pages on Facebook that together have 6 million followers — are recognized in public, fans typically refer to them as "YouTubers" or "TikTokers. "They never say, 'Those are those Facebookers. But...

CreatorStack
2 months ago

Twitter starts launching Ticketed Spaces for some iOS users

Twitter is beginning its rollout of Ticketed Spaces, or paid live audio rooms. The company announced yesterday that it’s “experimenting” with the feature for some iOS users. It first rolled out applications to try the product in June with the plan to eventually make it...

CreatorStack
2 months ago

OnlyFans says it will no longer ban porn in stunning U-turn after user backlash

OnlyFans said Wednesday it has “suspended” plans to ban pornography, in a stunning U-turn that came after fierce backlash from its users. A spokesperson for the online subscription platform told CNBC that the proposed changes were no longer required “due to banking partners’...

CreatorStack
2 months ago

SiriusXM launches ‘TikTok Radio,’ a music channel featuring viral hits hosted by TikTok stars

SiriusXM launched a TikTok Radio channel, which features TikTok creators as channel hosts. The station is designed to sound like a “radio version of the platform’s ‘For You’ feed,” Sirius XM said. SiriusXM, parent company to Pandora, announced this music channel in May,...

CreatorStack
2 months ago

Why OnlyFans is banning porn

A lot of people are getting the OnlyFans story wrong, and the reality of it is a lot more damaging and concerning to both the livelihood of sex workers and online freedom in general. OnlyFans isn’t ditching porn and sex workers because it’s trying to get new investments. It’s...

CreatorStack
2 months ago

Instagram is retiring the swipe up

The swipe-up will be no more. Instagram is planning to retire the feature, which allows people to visit external webpages by swiping up, starting August 30th. Instead of the swipe-up link, Instagram says people will be able to use link stickers, which are exactly as they...

CreatorStack
2 months ago

Publishing platform Substack now accepts Bitcoin payments

Substack has more than 500,000 paid subscribers, but Bitcoin payments will first be available to "a select group of crypto-focused publications." An integration with payment processor OpenNode will allow content platform Substack to accept Bitcoin (BTC) payments on-chain and...

CreatorStack
2 months ago

YouTube says its Partner Program now has 2 million members

Over fourteen years ago, we launched the YouTube Partner Program (YPP), a first-of-its-kind open monetization program, where anyone who qualified could join and start making money. In fact, we share over half of the revenue generated with creators. And today, YPP continues to...

CreatorStack
2 months ago

Reaching out to 5 followers every day creates a 'diehard' fan base for influencers, says a manager who has helped Bhad Bhabie and more artists build platforms

Kluger Agency CEO and music manager Adam Kluger wouldn't call himself a social media influencer, though he boasts 25,000+ followers on Instagram. But working with artists like Britney Spears, Lady Gaga, Lil Yachty, and Bhad Bhabie has given him an invaluable perspective on how...

CreatorStack
2 months ago

A Band offered to wash people's cars for free. And all this happened!

Emperor's Night was just another unknown band trying to get their music heard. Then they offered to wash people's cars for free. And all this happened.

CreatorStack
2 months ago

OnlyFans Creates Its First App With a Twist: No Nudity, No Cost

The most common question customers ask Tim Stokely, the chief executive officer of OnlyFans, is why he doesn’t have an app. Some 130 million people use his service every month to follow fitness instructors, get cooking tips or access nude pictures. But they have to access the...

CreatorStack
2 months ago

OnlyFans is banning porn, the very thing that made it big

OnlyFans is banning porn, the company announced today. It’s a surprise move meant to protect its partnerships with banks and payment providers. The platform will still allow creators to post nude photos and videos, but not any “sexually explicit conduct.” The change goes into...

CreatorStack
2 days ago

NasDaily on Facebook algorithm change

Lots of people are criticising Facebook for the Algorithm change in 2018. So I will give my take as a Facebook Creator. Mainstream media may not like it though.

CreatorStack
3 days ago

The one-of-a-kind Wu Tang Clan album made infamous by Martin Shkreli was sold by the government to a crypto collective

Wu-Tang Clan's one-of-a-kind album - once owned by Martin Shkreli - was bought by a crypto collective known as PleasrDAO for $4 million worth of a cryptocurrency, The New York Times first reported Wednesday. The US government, which obtained the album as part of Shkreli's...

CreatorStack
3 days ago

Twitter acquires group chat app Sphere

Twitter has acquired London-based Sphere, which operates an eponymous groups chat app, the latest in a series of recent moves from the social network as it looks to aggressively broaden and improve its product offerings. Sphere — founded by Tomas Halgas and Nick D’Aloisio, who...

CreatorStack
4 days ago

Spotify Adds Virtual Merch Tables for Music Artists in Pact With Shopify

Perhaps it was inevitable that Spotify and Shopify — with their similar-sounding monikers — would eventually join forces. Spotify on Wednesday announced a new partnership with ecommerce provider Shopify to let artists list merchandise directly on their profiles on the...

CreatorStack
5 days ago

How YouTube Makes Sure Its Hitmakers Don’t Stumble

The YouTube team works closely with popular video makers at the forefront of the so-called creator economy, which includes millions of podcasters, newsletter writers and videogame streamers who are drawing ever larger amounts of money. From YouTube to TikTok and Instagram to...

CreatorStack
6 days ago

How Creator Platforms Are Eroding Their Most Important Resource

How Creator Platforms Are Eroding Their Most Important Resource When historians write the story of the rise of the Creator Economy, there are two moments, ten years apart, that are guaranteed to appear. The first, in Spring 2007, is when YouTube started sharing advertising...

CreatorStack
10 days ago

Creator Management Platform GRIN Nets $110M in Funding Round

Creator management platform GRIN has closed a $110 million Series B funding round, according to a Wednesday (Oct. 13) announcement. The fundraising effort, led by Lone Pine Capital, also includes investments from BOND, content creators including Danielle Bernstein of...

CreatorStack
11 days ago

FourFront nabs funding to build an interconnected network of fictional TikTok stars

FourFront is a media startup that’s looking to define a new type of storytelling on TikTok, aiming to popularize a network of individual actors performing scripted short-form serialized stories that feel native to TikTok. Fictionalized storytelling in vlog form is clearly not...

CreatorStack
11 days ago

Memberful, a Patreon subsidiary, launches a newsletter product to challenge Substack

As internet creators look to diversify their income streams and retain ownership over their audiences, membership software maker Memberful is launching a newsletter feature today to add to its subscription membership services. While competitor Substack takes 10% of creator...

CreatorStack
12 days ago

Facebook launches an ‘Audio’ hub in the US for podcasts, live audio and short-form clips

Facebook is expanding its investment in audio initiatives with the launch of a new “Audio” destination in its mobile app in the U.S., where users will be able to discover in one place all the audio formats Facebook now hosts, including podcasts, Live Audio Rooms and short-form...

CreatorStack
13 days ago

1 Billion TikTok Users Understand What Congress Doesn’t

The video-sharing app avoids scrutiny because politicians don’t take it seriously. Many people think of TikTok as a dance app. And although it is an app full of dancing, it’s also a juggernaut experiencing astronomical growth. In July, TikTok—a short-form video-sharing app...

CreatorStack
16 days ago

Creator 25

The COVID-19 pandemic found more people living life online than ever before, forever changing how we watch, listen, and generally consume content. As other industries strained, the creator economy blossomed. Fortune’s new Creator 25 list honors those charting unique territory...

CreatorStack
17 days ago

Pinterest rolls out new shopping features for advertisers

Pinterest is rolling out new features for advertisers and brands to promote their products to users on its site. The launch marks the company’s latest initiative to grow online shopping and advertising on its platform. A new “slideshow for collections” feature pulls products...

CreatorStack
18 days ago

Instagram ditches the IGTV brand, combines everything but Reels into an ‘Instagram Video’ format

Instagram head Adam Mosseri recently said it was “no longer a photo-sharing app,” noting the company was prioritizing a shift into video amid significant competition from TikTok and YouTube. Today, Instagram is taking another step toward its larger goal of making video a more...

CreatorStack
18 days ago

Udemy files to go public on back of growing B2B incomes

The Udemy offering comes in the wake of the successful Duolingo IPO earlier this year. And the company’s debut may prove to be the final major edtech IPO ahead of Byju’s eventual debut — how well Udemy performs in its public offering could impact others in its market,...

CreatorStack
19 days ago

Hollywood Crews Vote 'Yes' on Strike Authorization, Raising the Stakes for Streaming Giants

Ratcheting up the stakes in an already tense labor battle, members of the International Alliance of Theatrical Stage Employees (IATSE) have voted to authorize union President Matthew Loeb to call a strike, the group announced Monday. The decision could lead to the most...

CreatorStack
24 days ago

Apple Reveals Most Popular Podcast Subscriptions and Free Channels (Podcast News Roundup)

Apple for the first time has shared the top paid podcast subscriptions and free channels worldwide, from June 15 through September 15, providing a look at the most popular properties three months after the tech giant launched the services. Apple’s top paid subscriptions are...

CreatorStack
24 days ago

Spotify expands interactive podcast polls and Q&As to even more shows

Spotify is making podcasts on its platform more interactive. The company announced today that podcasters who create their shows in Anchor, its creation software, will be able to build interactive polls and Q&As into their programs. Listeners across 160 markets will be able...

CreatorStack
24 days ago

Influencers are wearing digital versions of physical clothes now

Vice’s creative agency, Virtue, began pitching the idea of digital fashion to emerging brands in 2019, after creating a sold-out digital fashion collection with Scandinavian retailer Carlings. The idea was to gift the collection to influencers and sell them to customers to...

CreatorStack
24 days ago

Imgur has been bought by the owner of Kik, Genius, and WorldStarHipHop

Popular image-sharing site Imgur has been acquired by MediaLab, a Santa Monica-based firm that describes itself as a “holding company of consumer internet brands.” The company owns a number of B-list tech and internet services, including messaging apps Kik and Whisper, lyrics...

CreatorStack
26 days ago

Twitch partners with Warner Music to host original music programming

One week after coming to terms with the National Music Publishers’ Association (NMPA), Twitch has signed a deal with Warner Music Group. In partnering with the record label, a first for the Amazon-owned platform, the company says Warner Music will launch dedicated channels for...

CreatorStack
27 days ago

The top 9 affiliate-marketing programs that influencers use to recommend products and earn money from sales

One of the most straightforward and accessible ways that influencers can start earning money is by recommending products to their followers through commission-based affiliate marketing. In short, affiliate marketing is when an influencer, blogger, or publisher shares a product...

CreatorStack
29 days ago

Social Tokens and Creator-Centric Economies

Earlier this month, the UCLA basketball player Jaylen Clark announced $JROCK, his own social token. Holders of $JROCK will get special access to tickets, content, and merchandise. Clark becomes the first college athlete to have a social token, capitalizing on the NCAA’s recent...

CreatorStack
29 days ago

The Anti-Fan Phenomenon

For every fandom, there’s an equal and opposite anti-fandom. To her fans, Mimi Ikonn is wealthy, well-travelled, and winning at life. She’s lived out a rags-to-riches hero arc, from Azerbaijani immigrant to well-monied entrepreneur, residing in London with her husband, Alex,...

CreatorStack
1 month ago

Twitter enables tipping with Bitcoin, plans to let users authenticate NFTs

Twitter is turning on the ability to ask for tips in Bitcoin through its app, making it the first major social network to encourage use of the cryptocurrency as a method of payment. The company also plans to let users connect their crypto wallets and authenticate the ownership...

CreatorStack
1 month ago

Twitter enables tipping with Bitcoin, plans to let users authenticate NFTs

Twitter is turning on the ability to ask for tips in Bitcoin through its app, making it the first major social network to encourage use of the cryptocurrency as a method of payment. The company also plans to let users connect their crypto wallets and authenticate the...

CreatorStack
1 month ago

News Consumption Across Social Media in 2021

A sizable portion of Americans continue to turn to these sites for news. A little under half (48%) of U.S. adults say they get news from social media “often” or “sometimes,” a 5 percentage point decline compared with 2020, according to a Pew Research Center survey conducted...

CreatorStack
1 month ago

On YouTube’s recommendation system

A deeper look into how YouTube’s recommendation system works.

CreatorStack
1 month ago

The Full Story of MrBeast

CreatorStack
1 month ago

CreatorIQ Banks $40 Million to Build Out Influencer Marketing Platform

Influencer marketing company CreatorIQ announced that it closed a new $40 million funding round, looking to enhance tools for e-commerce and measurement of campaigns featuring internet-famous stars. The funding came from from existing investors TVC Capital, Kayne Partners Fund...

CreatorStack
1 month ago

China’s Biggest Movie Star Was Erased From the Internet, and the Mystery Is Why

Zhao Wei spent the past two decades as China’s equivalent of Reese Witherspoon, a beloved actress turned business mogul. She directed award-winning films, sold millions of records as a pop singer and built a large following on social media, amassing 86 million fans on Weibo,...

CreatorStack
1 month ago

Chat App Discord Is Worth $15 Billion After New Funding

Chat platform Discord has raised $500 million in a new funding round led by investment firm Dragoneer Investment Group, a company spokesperson said on Wednesday. The deal values the company at about $15 billion, Bloomberg News had reported earlier. The financing was led...

CreatorStack
1 month ago

TikTok reportedly overtakes YouTube in US average watch time

TikTok’s users now spend more time each month watching content than YouTube users, according to a report from app analytics firm App Annie. In the US, ByteDance’s app first overtook YouTube in August last year, and as of June 2021 its users watched over 24 hours of content per...

CreatorStack
2 months ago

Creators, It's Time to Protect Your Independence

A little more than a decade ago, a few large media companies, music labels, and publishers owned the creator-to-fan pipeline, deciding who and what audiences see, and wielding total financial power over those creators and their content. Then came the resistance. A new,...

CreatorStack
2 months ago

How to Create Superfans like Taylor Swift

We all know that superfans are the key to monetizing your audience and building an online brand. So what specific techniques have Taylor Swift used to build her base of obsessive “Swifties”, reach her $400 million net worth, and become one of the most adored pop stars of all...

CreatorStack
2 months ago

How student-athletes with small social-media followings are cashing in on the NIL gold rush

Influencer marketing is often associated with splashy promos read by YouTube mega stars for direct-to-consumer brands like Honey, Chipotle, or Seatgeek. And early coverage of student-athlete campaigns has similarly focused on the athletes who have scored the biggest deals. But...

CreatorStack
2 months ago

Facebook Gaming expands streamers’ access to licensed music

Facebook Gaming is expanding streamers’ access to a library of licensed music that will enable them to play tunes while streaming gameplay. And they won’t have to worry about facing as many takedown messages from music companies. Facebook Gaming is licensing music on the...

CreatorStack
2 months ago

GIPHY Collaborates With (And Pays) Creators As Part Of Its New ‘Creators Club’

Facebook-owned GIPHY has launched Creators Club, a collaborative program where it will work with creators to make original GIFs and short videos. Each Creators Club member will work with a “dedicated team” at GIPHY’s Los Angeles creative studio that will provide them with...

CreatorStack
2 months ago

She’s the Investor Guru for Online Creators

If there is such a thing as an It Girl in venture capital these days, Ms. Jin, 31, would fill the bill. She sits at the intersection of start-up investing and the fast-growing ecosystem of online creators, both of which are red hot. And while she formed her own venture firm,...

CreatorStack
2 months ago

TikTok’s Testing 10-Minute Uploads (Report)

It’s been just under two months since TikTok expanded its max video length from 60 seconds to three minutes, and the platform is now reportedly testing even longer videos. According to a screenshot tweeted by social media consultant Matt Navarra, TikTok is rolling out account...

CreatorStack
2 months ago

The Washington Post is beefing up its TikTok team and plans to expand into new formats like live video

The Washington Post is beefing up its investment in TikTok. The publisher is hiring a new video producer and community manager as it looks to expand into new formats like live video. The 143-year-old newspaper was an early adopter of the app, posting its first video in May...

CreatorStack
2 months ago

Lil Nas X announced as Taco Bell’s inaugural chief impact officer

Lil Nas X has rejoined the Taco Bell workforce in the newly established honorary role of chief impact officer. As Billboard reports, the arrangement will see a number of collaborations take place, as well as a company-wide push of the rapper’s forthcoming debut album,...

CreatorStack
2 months ago

Founders Fund backs Royal, a music marketplace planning to sell song rights as NFTs

Founders Fund and Paradigm are leading an investment in a platform that’s aiming to wed music rights with NFTs, allowing users to buy shares of songs through the company’s marketplace, earning royalties as the music they’ve invested in gains popularity. Royal aims to...

CreatorStack
2 months ago

Colleges are taking steps to limit the deals student-athletes can make with brands, as they look to protect their own lucrative sponsorships

On July 1, NCAA athletes across the country added a new task to their student planners: get a sponsorship deal. After a series of new state laws and NCAA rule changes gave athletes the right to sell their name, image, and likeness (NIL), college players could finally cash...

CreatorStack
2 months ago

SiriusXM launches ‘TikTok Radio,’ a music channel featuring viral hits hosted by TikTok stars

SiriusXM launched a TikTok Radio channel, which features TikTok creators as channel hosts. The station is designed to sound like a “radio version of the platform’s ‘For You’ feed,” Sirius XM said. SiriusXM, parent company to Pandora, announced this music channel in May,...

CreatorStack
2 months ago

Why OnlyFans is banning porn

A lot of people are getting the OnlyFans story wrong, and the reality of it is a lot more damaging and concerning to both the livelihood of sex workers and online freedom in general. OnlyFans isn’t ditching porn and sex workers because it’s trying to get new investments. It’s...

CreatorStack
2 months ago

Publishing platform Substack now accepts Bitcoin payments

Substack has more than 500,000 paid subscribers, but Bitcoin payments will first be available to "a select group of crypto-focused publications." An integration with payment processor OpenNode will allow content platform Substack to accept Bitcoin (BTC) payments on-chain and...

CreatorStack
2 months ago

TikTok is building its own AR development platform, TikTok Effect Studio

TikTok recently launched a new creative toolset called TikTok Effect Studio, currently in private beta testing, which will allow its own developer community to build AR effects for TikTok’s short-form video app. On a new website titled “Effect House,” TikTok asks interested...

CreatorStack
2 months ago

Turning networks into economies

We spent the last 20 years building networks on the internet. Social media platforms like Instagram, Twitter, YouTube, and Discord are networks, which can be divided into billions of smaller networks, consisting of followers, friends, subscribers, backers, etc. These platforms...

CreatorStack
2 months ago

Are NFTs The New Napster? This Time The Music Industry Isn’t Taking Chances

The embrace of NFTs by Kings of Leon was a wake-up call for their record label—and the music industry, which is now racing to avoid the same mistake that almost killed it 20 years ago. More than two decades after it released its first album, Kings of Leon was honored at the...

CreatorStack
2 months ago

Here’s some things I’ve learned from running a Youtube Channel for 6 years

I’ve built my own 6 figure /year YouTube channel and worked with multiple 7 & 8 figure channels. Here’s some things I’ve learned Start with a business plan in mind. It’s a romantic idea that all channels should be started out of pure passion. Don’t rush things, but think...

CreatorStack
2 months ago

TikTok Mixes It Up With Ethereum, Taps Audius as First Music Streaming Partner

Streaming music service Audius isn’t quite like SoundCloud or Spotify: it’s a fully decentralized service built on a blockchainblockchain network, rather than relying on centralized servers and oversight. It’s also now the first streaming service to partner with massively...

CreatorStack
2 months ago

OnlyFans has tons of users, but can't find investors

OnlyFans has tons of users, but can't find investors hence banning sexually explicit content! GMV: 2020: $2.2 billion 2021: $5.9 billion 2022: $12.5 billion Net revenue: 2020: $375 million 2021: $1.2 billion 2022: $2.5 billion Free cash flow: 2020: $150 million 2021: $620...

CreatorStack
2 days ago

Snap plummets 22% after missing on revenue expectations

Snap stock fell 22% after reporting its third-quarter earnings on Thursday. The company’s revenue missed Wall Street expectations after its advertising business was disrupted by privacy changes Apple introduced earlier this year. Here’s what Snap reported versus Wall Street’s...

CreatorStack
3 days ago

Hackers are hijacking YouTube influencer accounts with fake collabs

A network of Russian-speaking hackers are phishing YouTube influencers with fake collaboration offers in order to hijack their accounts, Google said in a blog post Wednesday. Since May of this year, Google's Threat Analysis Group has blocked 1.6 million phishing messages and...

CreatorStack
4 days ago

How TikTok star Charli D'Amelio and her family built a multimillion-dollar business that includes brand deals, investments, and a team of staffers

In just two years, the D'Amelios have gone from an anonymous family in suburban Connecticut to one of the world's most-followed households, with audiences on social media, Spotify, and TV. With that fame has come money: The family has tenaciously chased business opportunities....

CreatorStack
4 days ago

How TikTok Is Changing YouTube

YouTube isn’t just trying to mimic TikTok, the viral short-form video app that has taken the world by storm. It’s also copying TikTok’s growth playbook by paying professionals to produce original short videos. After YouTube in May said it would give $100 million to individual...

CreatorStack
5 days ago

YouTube Has Surpassed $3 Billion in Consumer Spend on iOS — Giving The World Access to Tailored Quality Content

YouTube has surpassed $3 billion in consumer spend worldwide as of October 17, 2021 — entirely driven by iOS. Demand for content has grown steadily over the last decade, and accelerated during the pandemic as consumers turned to apps for watching and streaming content. In the...

CreatorStack
9 days ago

Roblox pushes toward avatar realism, plans to add NFT-like limited-edition items

Roblox is known for its blocky, relatively unsophisticated character models and game graphics, but the style hasn’t dampened the company’s explosive growth. Still, Roblox is working to make player avatars more life-like and customizable, choices that fit well with the...

CreatorStack
10 days ago

TikTok Adds New Mute Option for Live Stream Comments

As it looks to evolve the use of its live-streaming option into eCommerce, as part of its broader monetization push, TikTok is adding a new control option for live broadcasters that will enable them to mute comments from individual viewers within streams for variable time...

CreatorStack
11 days ago

Stripe Is Hiring a Crypto Team 3 Years After Ending Bitcoin Support

Payments company Stripe has begun assembling a crypto engineering team to chart its future in digital assets. The team – described in LinkedIn posts and job listings – will be run by Guillaume Poncin, Stripe’s former head of engineering for banking and financial products. He...

CreatorStack
11 days ago

Canva is getting into video

Canva, the $40 billion software startup looking to make design accessible to everyone, has today announced a video editing suite. Launched in 2013, Canva emerged during the design renaissance, around the same time that Sketch, Figma and InVision were crashing the Adobe party....

CreatorStack
13 days ago

Meet Quinn, the 16-year-old internet musician who was the young face of hyperpop until she deleted everything and started over

Quinn became the face of a music genre before she was old enough to get a driver's license. Last year, the high school junior went viral on SoundCloud and YouTube as a hyperpop prodigy, working in an emergent style of pop music that mixes futuristic vocals with chaotic synths...

CreatorStack
14 days ago

Facebook Rebrands Social VR Platform ‘Horizon Worlds’, Offers $10M To Makers

Facebook removed its brand from in-development social VR platform Horizon and plans to focus the effort around VR-based building tools with a $10 million fund to encourage creators. Horizon Worlds is the new name for Facebook Horizon and the company is removing support for...

CreatorStack
16 days ago

Dapper Labs Took NFTs Mainstream, Now It Wants to Do the Same for DAOs

From CryptoKitties in 2017 to NBA Top Shot during this spring’s first big market surge, Dapper Labs has been a major force in bringing NFTs to a wider audience. Now, as the firm launches new NFT projects on its Flow blockchain and raises funding, it’s turning its attention...

CreatorStack
17 days ago

Spotify’s podcast creation tool Anchor gains access to the company’s larger audio ad network

Earlier this year, Spotify introduced its new audio advertising marketplace, the Spotify Audience Network, which allows advertisers to reach audiences across Spotify’s ad-supported music and original and exclusive podcast programs, as well as third-party podcasts from...

CreatorStack
18 days ago

Scroll is shutting down in ‘approximately’ 30 days to become part of Twitter Blue

Scroll’s ad-free subscription web service is shutting down as an independent entity in “approximately” 30 days, the company announced in an email to subscribers. The service — which was purchased by Twitter earlier this year — will instead be rolled into the burgeoning Twitter...

CreatorStack
18 days ago

Mark Cuban-backed live entertainment app Fireside launches to creators

Amid a deluge of new creator platforms, a startup called Fireside is launching today with what it believes will be a compelling proposition for professional creators in need of a more robust set of tools for content creation, distribution, measurement and monetization. The...

CreatorStack
19 days ago

YouTube Music will launch free background listening starting in Canada

YouTube Music is lifting one of its most annoying limitations — but only in Canada. Today, YouTube announced that beginning November 3rd, customers in Canada will be able to continue listening to their music in the background while doing other tasks on their phone or when the...

CreatorStack
24 days ago

Former OnlyFans Employees Could Access Users’ and Models' Personal Information

Some former OnlyFans support staff employees still had access to users' data—including sensitive financial and personal information—even after they stopped working for the company used by sex workers to sell nudes and porn videos. According to a former OnlyFans employee who...

CreatorStack
24 days ago

Twitch lets streamers require verification before viewers can chat

Twitch might have another way to deter "hate raids" and similar abuse: make it impractical to create a troll account. The livestreaming service has introduced an option that lets streamers and moderators require one-time phone or email verification for chatters. Broadcasters...

CreatorStack
24 days ago

Koji Announces Application Layer For Web3 NFTs, and Crypto, including "Unlock With NFT" App, NFT Gallery, Generative Art And Other Web3 Developer Scaffolds

Koji announced native support for Web3, as well as an initial batch of ready-to-use mini apps and developer scaffolds that unlock true consumer applications and utility for NFTs, Crypto, and Web3. These include an app that allows locked photos or videos to be securely unlocked...

CreatorStack
24 days ago

Facebook Reels exits beta in the US with offers to pay creators for well-performing videos

After launching into beta tests just last month, Facebook today is rolling out Reels to all Facebook users in the U.S. on both iOS and Android. The feature, Facebook’s response to TikTok, allows creators to make and share short-form video content using a variety of editing...

CreatorStack
26 days ago

TikTok reached 1 billion monthly active users

TikTok announced in a blog post today that 1 billion people use TikTok every month. That means that on this big rock in space that we call home, about one in seven-and-a-half people are regularly using TikTok For context, Facebook said that in June it had 2.9 billion monthly...

CreatorStack
27 days ago

Who exactly is a creator?

We are building for the creator economy, but who exactly is a creator? There are five types of ‘creators’ in the creator economy: Curators Makers Connectors Storytellers Artisans Let’s talk about them in more detail ~

CreatorStack
29 days ago

Web3 translates social capital ➡️ economic capital.

Remix culture is synonymous with internet culture. Take TikTok: users assemble sounds, filters, and trends to make something new. Eventually, these atomic units of culture will live on the blockchain and the people who create culture will be economically rewarded. The...

CreatorStack
29 days ago

How a logo designer caught the attention of every brand

Emily made the media rounds as she is the girl who uploaded some TikToks where she jokingly redesigned some company logos only for those companies to see the redesigns & actually put them as their official logos on their pages. Emily uploaded part 1 of this series on...

CreatorStack
1 month ago

Livestream shopping platform NTWRK raises $50 million

NTWRK, a livestream shopping platform, has raised $50 million in a new funding round, bringing its total amount raised to $60 million, the company said Thursday. The pandemic dramatically expedited the shift to e-commerce, further increasing the opportunity for platforms like...

CreatorStack
1 month ago

NBA Top Shot creator Dapper Labs raises another $250 million

Dapper Labs, the company behind popular fantasy basketball NFT game NBA Top Shot, has raised another $250 million in funding. Coatue is leading the new investment. According to a source close to the company, today’s funding round values the company at $7.6 billion. Existing...

CreatorStack
1 month ago

Sorare raises $680 million for its fantasy sports NFT game

French startup Sorare has announced that it has raised a significant funding round. SoftBank’s Vision Fund 2 has led a $680 million Series B round, which values the company at $4.3 billion. Sorare has built a fantasty football (soccer) platform based on NFTs, or non-fungible...

CreatorStack
1 month ago

Lightricks, Developer of popular apps for creators raises $130 million ahead of M&A plans

Facetune developer Lightricks, which operates more than a dozen subscription-based photo- and video-editing apps across iOS and Android, now has $130 million in new funding to further grow its business. The company’s newly announced Series D round includes $100 million in...

CreatorStack
1 month ago

The OutKast Edge

Hip-hop’s late 80s and early 90s “golden age” was dominated by East Coast boom-bap and West Coast G-funk. At the time, people looked down on Southern hip-hop for its booty-shaking music that struggled to be taken seriously. Out of this landscape rose two Atlanta teenagers,...

CreatorStack
1 month ago

YouTube’s VP Of Engineering Just Answered Creators’ Recommendation Algorithm FAQs

In a new upload from Creator Insider, the platform pulled back the veil on its content surfacing systems, bringing in vice president of engineering Cristos Goodrow to answer a series of creator- and user-submitted questions about how and why YouTube decides to recommend...

CreatorStack
1 month ago

Cameo launches Cameo Calls, a service for fans to video chat with celebs

Cameo launched its Cameo Calls products, which lets fans video chat for up to 15 minutes one-on-one with their favorite influencers and celebrities. The talent sets the duration, time, and price of their call, which Cameo says averages around $31. To book a call, users can go...

CreatorStack
1 month ago

A Startup Building an App Store for Creators Hires Apple App Store Ex-Exec

Koji, one of a group of fast-growing startups that offers landing pages that creators can connect to their social-media bios, is taking a cue from two very large companies—Apple and WeChat—by offering a web store of smaller, web-based apps created by outside developers. To...

CreatorStack
1 month ago

Bilibili's Playbook for next-gen consumer internet companies

Bilibili's latest investor presentation outlines a playbook for next-gen consumer internet companies: 1) Commercialization 2) Content 3) Community Bilibili is pioneering all three

CreatorStack
2 months ago

Twitter wants you to tweet to interest-based communities, not just followers

Twitter is on a tear with new features lately and its latest experiment, called Communities, is designed to make it easier to connect around shared interests. Users will be able to join these new social hubs and tweet directly to other people with shared interests rather than...

CreatorStack
2 months ago

The Social-Media Stars Who Move Markets

A few years ago, Kevin Paffrath, a 29-year-old real-estate broker and father of two who lives in Ventura, Calif., earned most of his income from commissions on home sales, and kept up a side gig recording online videos about home buying. Today, he’s MeetKevin, a YouTube...

CreatorStack
2 months ago

The number of US paid digital audio subscribers is rising faster than previously expected

The forecast: We project the number of paid digital audio subscribers in the US will hit 121.9 million this year, up 11% over 2020's total. A deeper dive: Our newest estimate for US paid audio listeners in 2021 has increased by 5 million since we originally published them in...

CreatorStack
2 months ago

Callin, David Sacks’ ‘social podcasting’ app, launches and announces a $12M Series A round

As live audio becomes more and more popular, co-founders David Sacks (former COO of PayPal and CEO of Yammer) and Axel Ericsson sought to combine social audio and podcasting into one seamless app. The resulting app — Callin — launches today on iOS with an announcement of $12...

CreatorStack
2 months ago

YouTube music services hit 50m subscribers in race to catch Spotify

YouTube’s paid music streaming services have amassed 50m subscribers, a milestone for Google as it competes with Amazon, Apple and Spotify in the fiercely competitive market. After a slow start since launching in 2018, YouTube’s music streaming services have attracted...

CreatorStack
2 months ago

Telegram uncaps live stream viewers as part of big version 8.0 update

Telegram, the messaging app that’s becoming more and more like a fully-fledged social media network, is expanding support for video live streams with its latest update. Version 8.0 of the app, which is available now on both iOS and Android, allows live streams to be watched by...

CreatorStack
2 months ago

Gumroad announces cheaper pricing for creators

Gumroad is announcing a new pricing structure today that streamlines the fees and features of its platform, making it easier for creators to get started selling products or memberships online. Gumroad was one of the early “help people sell things online” businesses, but this...

CreatorStack
2 months ago

TikTok star Larray is launching an online mac and cheese restaurant as the influencer ghost kitchen trend heats up

For the internet's biggest stars, creating your own restaurant is the newest status symbol.  YouTube creator MrBeast launched a burger chain in December, selling more than a million burgers from hundreds of "ghost kitchen" locations across the US and Canada. Influencer David...

CreatorStack
2 months ago

Streamlabs launches monthly tipping service as an alternative to Twitch subscriptions

Streamlabs, the popular livestreaming software company owned by Logitech, is rolling out a “monthly tipping service” as an alternative way for streamers to earn money from their fans. Streamlabs Creator Subscriptions will offer streamers flexibility on what kinds of...

CreatorStack
2 months ago

UTA Pacts With Crypto Startup ‘Rally’ To Help Creators Launch Their Own Digital Currencies

Rally, a crypto startup that enables creators and artists to launch their own digital currencies — which their fans can purchase and use to unlock exclusives perks — has forged a strategic alliance with talent agency UTA. The partnership will serve to educate and encourage...

CreatorStack
2 months ago

TikTok has expanded its tipping feature and now lets users pay some creators with 'gifts' on the 'For You Page'

If you're scrolling through your TikTok For You Page, you may see a new prompt asking if you'd like to send a "gift" to the creator of the video you just watched.  TikTok has expanded — for some creators — its tipping feature, which had previously been available on livestreams...

CreatorStack
2 months ago

TikTok adds in-app shopping, in a partnership with Shopify.

TikTok and Shopify, the e-commerce platform, said on Tuesday that they were working together to add the ability for consumers to shop directly in the TikTok app for the first time. TikTok has largely been known as a video app that provides entertainment and memes. Users have...

CreatorStack
2 months ago

Meet TikTok's Spotify Influencers

The new iteration of music bloggers is TikTokkers with wildly popular Spotify playlists. Some TikTokkers have gained popularity from sharing their musical tastes in videos based around their unique or relatable Spotify playlists. These users have thousands of followers on both...

CreatorStack
2 months ago

Publishing platform Substack now accepts Bitcoin payments

Substack has more than 500,000 paid subscribers, but Bitcoin payments will first be available to "a select group of crypto-focused publications." An integration with payment processor OpenNode will allow content platform Substack to accept Bitcoin (BTC) payments on-chain and...

CreatorStack
2 months ago

Visa buys a CryptoPunk as it takes first steps into 'NFT commerce'

Payments technology company Visa announced Monday that it has bought a CryptoPunk as it enters into the world of non-fungible token (NFT) commerce. Visa bought CryptoPunk 7610, one of 3,840 female punks, for around $150,000 last week. CryptoPunks are considered the original...

CreatorStack
2 months ago

A lot of hype around the "Creator Economy

As much as I like the "Passion Economy," it is the drive around creators in particular that has captured all the hype and buzz. I think one of the biggest reasons is that while the Passion Economy is a wonderful, conceptual idea, creators have a secret power: Growth. Creators...

CreatorStack
2 months ago

The next generation of social is necessarily a reactionary movement

The next generation of social is necessarily a reactionary movement:- small networks or algo-driven big ones creating real connection with people letting creators own their audiences monetizing directly with subs, NFTs, etc evolving media format towards interactivity

CreatorStack
2 months ago

Frank Ocean Fans Are Mad About a Million-Dollar Necklace

Here is one of the least-loved rituals of modern music fandom: getting hyped for something that turns out to not be music. Rihanna has spent much of the past five years building a successful fashion empire, but every time she posts about her Fenty Beauty brand, she’s swamped...

CreatorStack
2 months ago

Facebook selects local journalists paid in $5 million newsletter recruitment push

Facebook has chosen 25 local independent journalists to be paid out of a $5 million pot to write for its newsletter site Bulletin through multiyear deals. Facebook launched Bulletin in June as a standalone newsletter subscription service with free and paid articles and...