Kluger Agency CEO and music manager Adam Kluger wouldn't call himself a social media influencer, though he boasts 25,000+ followers on Instagram. But working with artists like Britney Spears, Lady Gaga, Lil Yachty, and Bhad Bhabie has given him an invaluable perspective on how creators can best engage with fans online.
Kluger offered pointers on how creators can manage their relationships with followers to draw and keep a legion of "diehard" fans.
*Manage your own social media voice *
Managing your social media can be time-consuming, and while it may be tempting to outsource that aspect of your brand to a social media manager, Kluger advised against that — despite his early work with Bad Bhabie. Authenticity is key to connecting with followers, and no one knows you better than you do.
*Engaging with followers directly to convert them into fans.*
Simply sharing your content across platforms, even if you have a substantial following already, isn't enough to stir up fan loyalty. Reply to your followers' comments, and message them directly. "It doesn't matter if you're Lady Gaga," said Kluger. "Connect with Sally from Iowa, send her a DM, and say, 'Hi, I appreciate it.' It goes a long way." Chances are eagle-eyed followers will screenshot the exchange and share it on their own social channels, potentially creating a viral moment.
*Reach out to five followers every day.*
Remember that every single fan matters, Kluger said. Make it a rule to reach out to at least five followers a day, with the goal of creating a group of 1,500 "diehard" loyalists who, in turn, are more likely to snap up your merchandise, buy access to a meet-and-greet, or pay for your live or virtual content. "Followers do not equal dollars," Kluger said. "Fifteen hundred diehard fans is a hell of a lot better than just having 15 million followers — you'll make a lot more money and you'll have a lot more longevity. Reach out. It takes 15 seconds out of your life, and it makes their year."