As much as I like the "Passion Economy," it is the drive around creators in particular that has captured all the hype and buzz. I think one of the biggest reasons is that while the Passion Economy is a wonderful, conceptual idea, creators have a secret power: Growth.
Creators are themselves a new, proprietary growth channel. There's the "link in bio" or posts to drive traffic. Or new content authoring tools. Really great new Creator Economy products can tap into this channel in a way that is explosive. It's new where SEO/paid/viral is old.
Thus, companies like Substack, Patreon, Shopify, Onlyfans, and other products that can be directly promoted by creators have a huge advantage right now. Contrast that to marketplace-style "Passion Economy" startups that need to build demand and supply separately. A slog.
Ok this tweetstorm is turning a bit rambling, but my main goal here is to connect a few ideas:
In other words, while we spend our time impressed that YouTubers are making millions producing silly stunt videos, what we're really seeing is a wedge that's forming in the economy. The next generation will go even further. And it's going to change the way we work forever.