If you're scrolling through your TikTok For You Page, you may see a new prompt asking if you'd like to send a "gift" to the creator of the video you just watched.
TikTok has expanded — for some creators — its tipping feature, which had previously been available on livestreams since its Musical.ly days. TikTok's "Live Gifting" feature had allowed fans to pay creators and was similar to features offered by platforms like Instagram, Facebook, and Twitch. But this apparent test is an expansion of that functionality.
The new feature appears to be called "Video Gifts," according to Scott Hubbard, a TikTok creator with 7.2 million followers.
While TikTok declined to provide more details about this new feature, a more robust tipping program would come as no surprise as competing platforms (like Instagram) race to build creator monetization tools as a way to capture creators' loyalty and time.
Gifts on TikTok are a bit complicated to understand in dollars.
Users can purchase TikTok "coins" on the app and send creators "gifts" that each can cost between 25 and 1,000 TikTok coins. Then, those "gifts" are converted into "diamonds." Creators can see the total number of diamonds they receive, but it's not broken down by day or video, Hubbard said. The diamonds are then converted into dollars, which creators can cash out. TikTok takes a percentage of gift transactions, but the platform has not been transparent about how much it takes.
"It's not like you're making millions of dollars," Hubbard said. "It's more of a sign of gratitude." "To give you some perspective, I have gotten in the last month 500 million views on my account. So, half a billion views," Shah told Insider. "And [in] total from gifting got $15."