Rally, a crypto startup that enables creators and artists to launch their own digital currencies — which their fans can purchase and use to unlock exclusives perks — has forged a strategic alliance with talent agency UTA.
The partnership will serve to educate and encourage UTA-repped talent to launch their own crypto-powered economies at Rally. UTA’s marketing and digital assets divisions will serve as primary points of contact to both educate creators and facilitate onboarding.
Since its launch in Oct. 2020, Rally has launched more than 170 creator coins, including Twitch streamer Alliestrasza , Grammy award winners Portugal The Man, soccer star Keisuke Honda, Clubhouse creators Bomani X and Christina Holder, and global esports organization Gen G.
In addition to serving as collectibles, Rally tokens bestow access to unreleased content, private communities, early access to event tickets, and exclusive merch, according to the company.