Lil Nas X announced as Taco Bell’s inaugural chief impact officer

By CreatorStack · 2 months ago

Lil Nas X has rejoined the Taco Bell workforce in the newly established honorary role of chief impact officer.

As Billboard reports, the arrangement will see a number of collaborations take place, as well as a company-wide push of the rapper’s forthcoming debut album, ‘Montero’. Within the first 60 days, the two parties will work together on “an exclusive experience” around the release of ‘Montero’, and Lil Nas X will lead some “menu innovations”.

Lil Nas X will also work with the Taco Bell Foundation on its Live Más Scholarship, which recognises and rewards creative young people.

The rapper previously worked at the fast food chain in Atlanta, which he referenced in the clip for his recent single ‘Sun Goes Down’. Taco Bell CEO Mark King said Lil Nas X was picked for the role because he “knows the job, the experience and the culture Taco Bell creates for its fans – including its people”.