TikTok’s Testing 10-Minute Uploads (Report)

By CreatorStack · 2 months ago

It’s been just under two months since TikTok expanded its max video length from 60 seconds to three minutes, and the platform is now reportedly testing even longer videos.

According to a screenshot tweeted by social media consultant Matt Navarra, TikTok is rolling out account updates to at least some creators allowing them to upload videos up to five minutes long.

And users might see longer videos, too: Navarra retweeted a reply to his report showing a TikTok user watching a video that’s nearly eight minutes long. The person who shared that video said it’s possible to post videos up to ten minutes long.

When TikTok introduced three-minute uploads in July, it said the point of longer videos was to give users a chance to publish more cohesive storytimes/narratives (a very popular format on the platform) in one upload, rather than having to split them into multiple one-minute parts.

But that update also laid the groundwork for TikTok to challenge long-form platforms like YouTube and Instagram, which over the past year or so have introduced their own shortform copycats to compete with TikTok’s ever-growing popularity.