Facebook Gaming is expanding streamers’ access to a library of licensed music that will enable them to play tunes while streaming gameplay. And they won’t have to worry about facing as many takedown messages from music companies.
Facebook Gaming is licensing music on the behalf of streamers, said Luis Renato Olivalves (its director of global gaming creator partnerships) in an interview with GamesBeat. But Facebook Gaming will also have to enforce copyright rules. If a streamer happens to select a song that has a restricted license, then Facebook Gaming will flag it for the streamer.
The program started last year with an experiment that gave about 1,000 streamers access to a library of music. Now Facebook is expanding that to more than 100,000 streamers.
All of Facebook’s Partner and Level Up Creators can now play background music during their gaming livestreams on Facebook Gaming — including clips made from a livestream and the VOD versions of livestreams.
And Renato Olivalves said this isn’t elevator music. Facebook has deals in place with hundreds of labels, publishers, and societies, including Universal Music Group, Warner Music Group, Sony Music Entertainment, Kobalt Music Group, BMG, and Merlin.