Here's why you'll be seeing more memes from this year's Met Gala

By CreatorStack · 1 month ago

The Met Gala red carpet has a new addition this year: A meme correspondent.

Saint Hoax, an influencer with more than 2.8 million followers on Instagram, will be live from the event's red carpet making — you guessed it — memes.

He will be "Instagram’s first-ever Meme Correspondent on the Met Gala red carpet," the platform said. The event will take place Monday at New York City's Metropolitan Museum of Art after being canceled last year due to the coronavirus pandemic.

Saint Hoax's presence on the carpet is part of a larger push from Instagram — which is the official sponsor of the 2021 Met Gala, exhibitions and catalog — to give fans a more behind-the-scenes look at one of the biggest nights in the fashion world.

Though Saint Hoax will be the only one making memes from the actual carpet, there will be a community of meme-fluencers at an Instagram watch party creating similar content using a live feed of the carpet.

Using the hashtags #ReelMetIcons & #MemetheMet, a handful of influencers — including @Mytherapistsays, @ideservecouture @Mufashdia, @juliancookies and @eljosecriales — will provide live commentary and Reels around some of the carpet's most iconic looks.

The theme of this year's Met Gala is "In America: A Lexicon of Fashion," and the dress code is "American Independence." The event's extravagant and avant garde couture will likely lend itself to ideal meme fodder.