Influencer marketing company CreatorIQ announced that it closed a new $40 million funding round, looking to enhance tools for e-commerce and measurement of campaigns featuring internet-famous stars.
The funding came from from existing investors TVC Capital, Kayne Partners Fund (the private equity group of Kayne Anderson Capital Advisors), Affinity Group and Unilever Ventures (which is also a Creator IQ customer). In addition, Silver Lake Waterman, a division of Silver Lake that focuses on later-stage growth companies in the technology sector, joined the round as a new investor. The new investment brings the company’s total capital raised to more than $80 million to date.
CreatorIQ’s customers include Disney, AB InBev, Unilever, Calvin Klein, CVS, H&M and Sephora. The company said it will use the funding to further develop its Creator Intelligence Cloud software solution, with a focus on e-commerce and measurement. The product is designed to let global teams collaborate on a single system of record and streamline workflow.