Snapchat rolls out new tool aimed at helping young users run for office

By CreatorStack · 18 days ago

Snapchat is rolling out a new “Run for Office” in-app tool to encourage young adults to run for local office. The company says the new Run for Office tool is designed to help younger users engage with democracy in an easy way. The goal of the tool is to tackle common barriers that young people face when determining whether they want to get involved in local politics.

The tool includes a centralized portal that curates over 75,000 upcoming elections on the federal, state and local levels that users may be eligible to take part in. Users will also be asked to identify issues that they are passionate about so the tool can surface roles that they may be interested in. The new tool also provides access to candidate recruitment organizations and training programs such as Emerge America, Women’s Public Leadership Network, LGBTQ Victory, Vote Run Lead and more.

Snapchat users will also be able to nominate their friends to run for office through the tool. Users will be able to share stickers through the tool to start campaigning on Snapchat with their friends. Further, the tool includes a personalized campaign hub that shows users the steps they need to take to get on the ballot. The hub also provides information about filing deadlines and signature requirements.