Canva is getting into video

By CreatorStack ยท 11 days ago

Canva, the $40 billion software startup looking to make design accessible to everyone, has today announced a video editing suite.

Launched in 2013, Canva emerged during the design renaissance, around the same time that Sketch, Figma and InVision were crashing the Adobe party. Unlike the others, Canva focused on democratization of design, creating a UI that allowed anyone to make just about anything, from slide decks to t-shirts to social media assets.

Today, Canva continues on that trajectory in the world of video.

The Canva video software offers a scene-focused interface, meaning that users can break down their video into easy-to-manage pieces. From there, they can trim scenes (coming soon), manage multiple audio tracks and use in-editor video previews to check their work.

Canva is also offering video templates to simplify the process for users based on their end goals. For example, folks making a TikTok video are designing and editing in a different format than folks making Twitch banners.

Video represents a massive new frontier for Canva, which recently raised $200 million at a $40 billion valuation and announced plans to double its workforce yet again over the next year.

The company is on track to do $1 billion in annualized revenue for 2021 with over 500,000 teams using the paid product.