TikTok Adds New Mute Option for Live Stream Comments

By CreatorStack · 1 month ago

As it looks to evolve the use of its live-streaming option into eCommerce, as part of its broader monetization push, TikTok is adding a new control option for live broadcasters that will enable them to mute comments from individual viewers within streams for variable time periods.

The added capacity to remove all of the users’ previous comments is a big addition, which could help to manage live-stream interaction, and reduce unwelcome distractions flooding the comment stream.

And as noted, with TikTok exploring live-stream commerce, via various partnerships with big name brands, it needs to also provide a brand and consumer safe environment, in order to maximize appeal. With this in mind, having the capacity to quickly cut off inappropriate commentators, and negate their impact, could be a valuable addition.

TikTok also added a new live-stream moderators option back in July, to provide extra management options in this respect.