YouTube Has Surpassed $3 Billion in Consumer Spend on iOS — Giving The World Access to Tailored Quality Content

By CreatorStack · 1 month ago

YouTube has surpassed $3 billion in consumer spend worldwide as of October 17, 2021 — entirely driven by iOS.

Demand for content has grown steadily over the last decade, and accelerated during the pandemic as consumers turned to apps for watching and streaming content. In the most recent months, YouTube ranked #3 among all non-gaming apps by global lifetime consumer spend as of October 2021 — just from their iOS revenue.

It is notable that YouTube is also not only the #3 application overall by global app store consumer spend of all time, but also #1 live streaming app by spend (combined on iOS and Google Play as of October 10, 2021).

In addition to its top rank by revenue, YouTube also ranks #7 among all non-gaming applications by lifetime downloads worldwide (on iOS and Google Play combined, as of October 10, 2021).