Instagram will let users co-author posts and share likes

By CreatorStack · 1 month ago

Instagram is kicking off a week of product reveals with the announcement of “Collabs,” a new feature that lets two users jointly share ownership of a single feed post or Reel. Tomorrow, it’s following this up by testing a new way to add a nonprofit fundraiser to a post, and finally on Thursday it’s rolling out the ability to create photo and video posts on desktop, as well as launching new music-focused effects for Reels.

The new Collabs feature effectively allows two accounts to co-author a post or Reel. The post or Reel will appear jointly to each user’s followers and will share the same comment thread, as well as view and like counts. Collabs are enabled from the tagging screen, after which the second account will have to accept the invite.

The service is also rolling out the ability for users to post photos and videos from desktop browsers on Thursday, following a limited test earlier this year. This might sound like a very basic feature to only now be coming to desktop, but Instagram’s desktop functionality has historically lagged well behind what’s possible on its apps. It only added DMs to the browser last year, for example.